Teams in the start-up Bringr consulted with expert advice and renowned publications like Forbes, they also listened to the community managers and marketers to compile 14 trends in social media for 2014.
Among the new features expected: real time will be absolutely essential as Bringr, editor of a tool for monitoring and analyzing the impact of brands on social networks. The start-up gives the example of kraftfoods that bounced off the blackouts that took place during the Super Bowl to advertise its Oreo.
The Oreo campaign has been taken millions of times on social networks: And to quote John Kultgen PR Daily: "The brand has set a new standard for content production in time and in context."
Another phenomenon expected, ephemeral content will explode following the example of the success of social networks and Snapchat WeChat Asia. According Bringr, marketers will have to get used to seeing their production appear a few seconds and disappear once consumed.
2014 should see the confirmation of the role of social networks in the tunnel of sale. It will be for brands, social media listening skills, identifying leads, maintain contact, engage in dialogue, convert, measure ...
14 trends in social media in 2014 according Bringr:
· The absolute must live
· Attention to the pub
· Focus on short content
· The images increasingly dominate
· Ephemeral content will explode
· Listen to social networks is no longer an option
· Streamline and measure its presence on social networks
· Measure, measure, measure
· Sell via social networks will soon be the main way to sell
· We can not miss the ROI
· Snapchat: Network 2014
· LinkedIn accentuates its shift toward content and becomes a leading B2B sales channels
· Facebook continues to dominate
. Twitter a richer experience facing the pub
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